Starting a BusinessUnpublished

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One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business...

WALL STREET JOURNAL #1 Bestselling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture. ...

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally...

Accurate accounting is the key to a successful business. But when you're dealing with assets and liabilities, profit and loss, and debits and credits, juggling all the numbers can quickly get confusing. Introductory Accounting gives you everything you need to know about basic...

Set up a secure network at home or the office  Fully revised to cover Windows 10 and Windows Server 2019, this new edition of the trusted Networking For Dummies helps both beginning network administrators and home users to set up and maintain a network. Updated coverage...

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on...

Discover how social media can transform your business and help you attract more customers  Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award...

NATIONAL BESTSELLER * A leading economist answers one of today's trickiest questions: Why do some great ideas make it big while others fail to take off?   "Brilliant, practical, and grounded in the very latest research, this is by far the best book I've ever read on the...