You don't own me : how Mattel v. MGA Entertainment exposed Barbie's dark side
Lobel, Orly
Paper Book
The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls,...