Traffic : genius, rivalry, and delusion in the billion-dollar race to go viral
Smith, Ben (Journalist)
Paper Book
If attention is the new oil, Ben Smith's Traffic is the story of the time between the first gusher and the perceptible impact of climate change. The curtain opens in Soho in the early 2000s, after the first dot-com crash but before Google, Apple, and Facebook exploded, when it seemed that New York...